Strategi Marketing Public Relations X Motorcycle

Abstract. A company really needs the role of Marketing Public Relations to compete with its competitors. One them is a business in field fashion, namely CV. Bi-Ensi Fashionindo. In introducing one brands, FMC SpeedSupply, conducted program by participating automotive events country and abroad. The event organized SpeedSupply national BBQ Ride event. With this event, has goal, build Brand Awareness eyes consumers. purpose research find out how strategies, barriers evaluation through “BBQ Ride” building Awareness. theory used study three ways, pull, push, pass. This was structured using qualitative methods case study. While data collection techniques were interview, observation, literature documentation. results found that organizing "BBQ Ride" there several points explained, planning strategy determine goals, time activities carried out, then determining target public, collaborating international local brands. strategies attract consumer interest There media optimization baligho installed corners city Bandung Instagram social where feature, feeds stories maximize promotion. As for obstacles overcomes Meanwhile, reason why chose hold introduce brand public awareness.
 Asbtrak. Suatu Perusahaan sangatlah membutuhkan peran untuk bersaing dengan kompetitornya. Salah satunya adalah perusahaan bisnis di bidang yaitu Fesyenindo. Dalam memperkenalkan salah satu brandnya melakukan mengikuti event-event otomotif yang ada didalam negeri maupun luar negeri. Event diselenggarakan nasional Ride. Dengan adanya tersebut, memiliki tujuan membangun mata konsumen. Tujuan penelitian ini mengetahui bagaimana strategi, hambatan dan evaluasi dari melalui dilakukan oleh dalam Teori digunakan Three ways Penelitian disusun menggunakan metode kualitatif pendekatan studi kasus. Sedangkan teknik pengumpulan wawancara, observasi, pustaka dokumentasi. Hasil ditemukan bahwa menyelenggarakan tersebut beberapa poin dijelaskan merencakakan strategi menentukan tujuan, waktu & kegiatan dilakukan, lalu publik sasarannya, bekerjasama internasional lokal, menarik minat konsumen hasil Ride”. Terdapat optimalisasi dimanfaatkan menggukan dipasang dibeberapa sudut kota sosial dimana fitur business, story memaksimalkan promosinya. Adapun menanggulanginya serta Evaluasi ini. alasan memilih kepada masyarakat awareness.